Tel: 01749 440 015 mike@shiftdc.co.uk

Fit For Purpose

Health and Fitness is an important part of our lives, and there are many ways of taking exercise, not least of all on bikes, which is what First:Moves is all about.

Personal Fitness Trainer, Mark Anthony, had an excellent reputation for creating innovative and effective training programmes for his clients. Finding success with his First Light spin cycle offering at Westfield in London, Covid and lockdown saw him build his First:Moves brand, with help from us, and put all of his considerable energies into online classes via an App, and selling state of the art exercise bikes through a new website, and in a custom-designed pop up unit at Brent Cross shopping centre.

For the pop up, we designed graphic display systems and window and wall graphics and vinyls. The website was designed and built in a flurry of activity in just over a week, with a bespoke e-commerce facility a key component. In addition, an intensive social media campaign was initiated, with collateral from us, to direct people to the site and see for themselves what First:Moves had to offer. In time, more pop up units are expected and the website had plenty of activity from day one of its launch, such is the appetite for new and exciting forms of exercise.