Tel: 01749 440 015 mike@shiftdc.co.uk
A Bath-based team of management consultants working as Associates, wanted to create a partnership and develop a new business.
We worked with our chosen market research expert to talk to staff and clients to help position the new firm and underpin our design concepts through to a finished identity.
The whole research process was enlightening, for both us and the client and enabled us to focus on designing a brand that appealed to a discerning and professional audience.
Questionnaires, workshops and one-to-one interviews formed the basis of our extensive research. We collated the findings in a document, drawing certain conclusions but also pointing the way forward to a new firm with core brand values, key messaging and market positioning. This all helped to shape and direct our brand concept work, building from the bottom.
Taking our lead from the research and our approach to defining the BCG brand, we set about devising a number of workable design solutions, all of which ticked as many boxes as possible in the brief we gave ourselves and which the client concurred with. The whole process engaged and involved the client at every stage, with the resulting visual identity a firm favourite with both parties. The identity made use of a common phrase the consultants used when advising their own clients to embrace change within their organisation, whilst also making the connection with the old Bath Consultancy Group name.
