Fortunately, no one property is the same, even when we’re designing three hotel brochures in a week, which has been known to happen. It’s important to invest each property job we work on with its own character, to keep things fresh and to challenge us to do something different with each brief. We’ll work within a design template or create something bespoke, depending on the budget and the specific requirement, but at all times we bring significant experience working within the sector.
The world of property investment is ever-changing. Client demands, and those of the market, can often see brochures and property details amended and re-designed to reflect these changes. With this brochure for a landmark aparthotel in a rapidly developing area of West London, we were able to give the second version a very different ‘look and feel’, six months after the first marketing push, due to the increasing profile of the location.
WBC4 (World Business Centre 4), was the first standalone office building to be developed at Heathrow since 2001. With plans underway for a third runway, a Heathrow address for a headquarters office building is a very desirable thing. To generate interest in the property, we gave it a brand identity of its own and created a brochure full of enough detail to show this off as a prime investment.
The global Holiday Inn brand is well-established within its market, but when asked to design a set of property sales details for a hotel close to Stonehenge, we wanted to give it more of an individual and distinctive appearance. The building itself was unlike most in the Holiday Inn portfolio and, with a mixture of good photography and the use of a Solstice graphic mark, we succeeded in our objective of positioning it as a uniquely situated and styled property.
From a tender document for the provision of management services for a group of retail parks, to an investment brochure for the sale of one of Europe’s leading marina and hotel complexes, we get involved in a healthy mix of projects, all of which have their own design challenges.
Hotels, development sites, country pubs and even care homes, we’ve been asked to work on sales brochures for them all. At times we have very little to work with, other than our imagination, some text and a site plan, but it usually all seems to come together eventually.
Working with the Colliers Licensed and Leisure team has seen us design pitch documents and letting brochures for some of the industry’s big names, particularly those operating in the capital and those with national networks and franchises. It’s a growing and vibrant sector and whatever we produce has to live up to the expectations of the market.